Management

expert advice for salons and solo pros

Stories that catch a journalist’s eye Not all press is created equal. The experts say that journalists respond to human, useful and timely stories rather than generic announcements (and as a journalist, I agree!). “It’s not enough to have ‘new salon opens’ – so what? Journalists want to know why. Is there a unique technique, treatment, offering …

Skincare

Trevor Steyn on microbiome skincare

Steyn was a visionary chemist and entrepreneur at the pinnacle of probiotic and microbiome research, and through Esse, he was pioneering a new era of personalised skincare. He sadly passed away on November 1, 2025, shortly after we recorded this episode. We discuss the brand’s story, as early adopters of bio-therapeutics and their journey from …